Beetlesl in your food and you might have no clue!

What's in My Food?

Few people know that the food coloring listed as cochineal extract comes from female beetles. Food activists want to spread the word.

When you dig into a strawberry Yoplait yogurt, take a moment to contemplate where the beautiful pink color comes from. Strawberries? Think again. It comes from crushed bugs. Specifically, from the female cochineal beetles and their eggs. And it's not just yogurt. The bugs are also used to give red coloring to Hershey Good & Plenty candies, Tropicana grapefruit juice, and other common foods.

What Companies Do to Improve the Look & Taste of Your Food?

You won't find "crushed bugs" on the list of ingredients for any of these foods, however. Companies have a bit of latitude in describing exactly what they put in our food. Many larger companies, such as General Mills, the manufacturer of Yoplait and Pepsi, the maker of Tropicana, identify the dye in their products as either carmine, or cochineal extract. Still, many companies simply list "artificial color" on their ingredients list without giving any details.

Food activists are trying to change disclosure requirements. The Food & Drug Administration has received numerous complaints over the issue and is now in the process of considering a proposal to require color additives like the cochineal extract to be disclosed on the labels of all foods that use them. "Hopefully we'll see something by the end of the year," says Michael Jacobson, executive director at the Center for Science in the Public Interest, a food advocacy group in Washington, D. C.

ALLERGIC REACTIONS

Jacobson says that consumers want to know what they're eating. Some are allergic to bug extract; others are vegetarians. "The food product should indicate that it comes from insects so that vegetarians at least can avoid the product," he says.